From Concept
Living Homes
Tier7 Advisory
Development Advisory,
Value in Every Stage
Company Statement
“For developers and landowners in the UAE, Tier7 is a governance-led development advisory partner that bridges feasibility and revenue execution — reducing risk and protecting margin through disciplined lifecycle control.”
The Challenge
Challenges we are built for
Where value leaks between feasibility and handover.
Any of these ring a bell? Let's talk.
Misfit
Product.
Wrong mix, wrong size, wrong price point. Defined without market validation.
Wrong
Pricing.
Set on instinct. No benchmarks, no absorption logic, no triggers.
Inefficient Layouts.
Aesthetics over efficiency. Buyer budgets missed.
Unstructured Launch.
No process, no agent accountability, no measurement against market.
Brand
Dilution.
Master agencies front the sale. The developer's brand fades underneath.
Post-sales
Disconnect.
Promises made at sales that no one after sales was built to keep.
Declining Asset
Quality.
Product that deteriorates fast. Reputation and resale value gone.
Fragmented
Delivery.
Each stakeholder delivers their part. No one connects the full picture.
Our Approach
Precision at Pace.
A governed flow through every engagement — commercial discipline, integrated decision-making, and embedded delivery.
Commercial
Every recommendation tied to a revenue outcome, a cost implication, or a risk reduction.
Integrated
Product, pricing, sales, and governance as one commercial system — not separate workstreams.
Governed
Every decision has an owner, a framework, and an approval gate. Problems caught early.
Embedded
Alongside your team. Hands on. From first decision to final deliverable.
Commercial
Integrated
Governed
EmbeddedLeadership
Roula Sabouni has spent over 20 years leading sales and commercial strategy at the UAE's most prominent developers. She has served as Senior Director of Sales at Emaar Properties and Vice President of Sales at Meraas and Dubai Holding — across more than 10 flagship masterplans and 150+ project launches, including Burj Khalifa, Dubai Creek Harbour, Dubai Hills Estate, La Mer, Dubai South, and CityWalk.
“We’ve seen the most common challenges developers face and they have a detrimental impact on the bottom-line numbers. So we drew the development lifecycle from start to end, with an integrated method and a caring eagle-eye, to position each project for the results it was built to deliver. Every developer has a DNA — and that DNA tells a story to their customers.”
20
10
150
Our Clients
Who we work with.
The Market Entrant
The Scaling Developer
The Landowner / Family Office
The Recalibrating Developer
The JV Seeker
.webp)
The Tier7 Method™
From first conversation to final handover, every engagement follows a structured methodology — ensuring nothing falls between stages.
Contact
Begin the conversation.
context.